Amanda O’Brien is dedicated to traversing the globe as a professional travel blogger and a wine connoisseur with a WSET Level 3 qualification. As a seasoned content creator and influencer, she has collaborated on countless successful ventures and campaigns with a wide array of travel industry giants, including tourism boards, tour operators, airlines, and a variety of accommodation providers, ranging from cozy hotels to luxurious resorts, all over the world.
With a knack for creating and sharing engaging, social media-centric content, she brings the world’s most captivating brands and destinations to life. These adventures and stories reach over 375,000 devoted followers across her social media platforms and blog.
The Boutique Adventurer Target Audience
My followers appreciate the finer things in life – but they are looking for authentic experiences when they travel. They have travelled before and most likely visited some of the biggest travel hot spots already. Now they are looking for unique experiences in interesting destinations. These experiences often involve food and wine – as well as sites both natural and man-made that are unique to their environment.
They seek accommodation with a real sense of place expressed through architecture and style. A genuine riad in Morocco, a tented camp in Kenya, a genuine farmhouse in the south of France. Where they sleep is as much a part of the experience as what they eat and photograph. As a travel blogger London based my core audience is from this city.
Where they Live
40% are in the UK (more than half in London), 40% in the US, then Canada and Australia
Who They Are
55% Female/45% Male
35-55 years old
The Boutique Adventurer Focuses On:
🏨 Boutique Hotels
🚁 Unique Experiences
🍷 Wine
🍜 Local Gastronomy
🧘 Spa & Wellness
Key Statistics
518,000 Page Views per month
474,000 Unique Sessions per month
Domain Authority 48
Over 225,000 followers on Social Media
Please email us for a copy of our complete press kit.
Why Work with The Boutique Adventurer
Amanda launched The Boutique Adventurer, in 2016, leveraging her two decades of globe-trotting experiences. Her career as a Marketing Director for major corporations like Heinz, Direct Line Group, and Kraft Foods not only took her to stunning locales and boutique hotels but also honed her marketing acumen. This unique blend of personal travel experiences, paid from her own pocket, and her professional background, has lent a distinct flavor to her travel writing.
Her Australian roots, combined with two decades of life in London, have shaped her writing style, characterized by the candid and witty tone often associated with Australians. Her audience has come to love and expect her straightforward, yet humorous evaluations and comparisons of high-end travel destinations and experiences.
Amanda’s passion for photography, which began in her early 20s, has seamlessly merged with her extensive marketing background, especially her experience in organizing shoots. This synergy has enabled her to produce visually captivating content that stands out, further enhanced by her practical and straightforward narrative style.
In 2023, Amanda achieved a notable milestone by obtaining her Level 3 qualification from the Wine and Spirits Education Trust (WSET). This accomplishment has enriched her understanding and expertise in the world of wines, elevating her ability to explore and write about wine tourism with greater depth and insight. Undeterred by changing trends, she remains on a quest to discover the ideal buttery, oaky Chardonnay, a personal favorite.
Amanda is also a member of the British Guild of Travel Writers.
How We Could Work Together
I offer a wide range of services – from coverage on my blog and social media platforms to digital marketing and SEO consultancy, production of tailored content and provision of content for partner’s platforms.
My preference is to discuss your objectives and then come back with a tailored proposal on how these can be delivered.
I am also seeking partners who are looking for a longer term working relationship. SEO, in particular, builds over time. Rather than just a one-off press trip working together ongoing means keeping content continuously updated, continuing to share partner news across social media channels and providing ongoing opportunities through areas such as collaborative posts.
The benefit of working with a blogger rather than a traditional journalist is that the relationship can be ongoing and updated rather than one piece of content which ends up in the recycle bin.
Here are some of the key ways I have worked with partners:
Press and FAM Trips – the production of great content comes from getting underneath the skin of a destination. I conduct extensive SEO research before visiting your destination to ensure the itinerary is focussed on providing rich content for blog posts that will be found on search engines. Additionally, this focus allows for better planning for photography and video conditions for stronger content. Deliverables are always agreed up front.
Social Media Promotion – press and FAM trips always come with social media coverage. However, that coverage can be extended far beyond the trip through an ongoing relationship. This can involve anything from the agreed re-sharing of content created during the trip to sharing of your content on my social media channels ongoing to takeovers of your social media accounts.
Content Creation for your Platforms – photography, video or copy can be created for use on anything from your website to blog to social media. These can be agreed prior to a trip or content I have created can be reviewed post-trip for usage opportunities. Additionally, I have created blog style articles for origination on partner websites which can
Digital Marketing & SEO Consulting – I have 25 years experience in marketing, over 10 years in digital marketing and I am currently a digital marketing consultant when I am not blogging. I certainly know what I would recommend if I was advising a destination or hotel group on how to work with travel bloggers and traditional media – as well as how to make resource decisions across social media, traditional marketing, websites etc.
I can offer everything from SEO advice to social media and website audits to running workshops to developing strategies to running Adwords campaigns. Between my travel blog and consultancy in higher education, FMCG, retail and financial services I have experience in virtually every area of digital and traditional marketing.
Brand Ambassadorship – ongoing relationships can provide partners with much higher ROIs. A brand ambassadorship can cover everything from a review to searching out ongoing opportunities for exposure that a partner may have difficulty accessing (eg collaborative posts, guest posts for other sites) to ongoing scheduled promotion across my social media platforms.
Who I’ve worked with
I have worked with over 50 tourism boards, hotel groups and tour companies across the United States, Canada, Europe, Africa and Asia.
These have ranged from Visit Nova Scotia to Tarn et Garonne in France to VisitBritain to Latvia Tourism plus many more. My articles have appeared on numerous tourism websites from Discover Halifax to Visit Calistoga California to Visit Nova Scotia to Visit South Devon.
Press and Coverage
In 2019 I was nominated for Travel Blogger of the Year in the Visit USA UK Media Awards. And The Boutique Adventurer is currently in the top 10 UK Solo Female Travel Blogs.
I have written articles for some of the top travel blogs in the world from A Luxury Travel Blog to the Y Travel Blog to Girl About the Globe to Female Travel Bloggers. I have also written for local websites like Sassy Hong Kong, Medellin Guru and Medellin Living.
My blog has been featured in articles on the BBC website, Parade in the USA, Reader’s Digest, Trivago, City AM, The Scotland Herald, Buzz Sentinel, Euronews Daily, California Daily Review, Miami Daily Post, LA Entertainment Weekly, Voyage New York and publications in Greece and Sicily.
I have been interviewed on a number of podcasts including Niche Pursuits, Big Blend Radio, Magnificent Midlife and Shebs the Wanderer.
I am involved in some of the key travel communities like Travel Massive, Traverse, TBEX and TravMedia. I have also presented at key industry events like World Travel Market in London.
Travel Blogger London Rates
Please email me directly to request a copy of our rate card and to find out more about working with us.
