Work With Me

The Boutique Adventurer is an online travel magazine for experienced travellers (typically 50+) who care about boutique hotels with personality, food-and-wine-led travel, and soft adventure that feels high-reward without high-risk. We help your destination or brand reach people who have travel experience, spending confidence, and strong opinions about what’s worth their time.

Editor’s note


I’m Amanda O’Brien — London-based, Australian-born, and the editor behind The Boutique Adventurer. I’m WSET Level 3 wine qualified and I’ve worked in marketing for 25 years, including senior roles at major brands. That combination matters: you get editorial storytelling and commercial understanding in the same package.

Our audience


Our readers and followers are experienced travellers who want substance over spectacle. They’ve often already visited the famous bucket-list places and are now looking for:

  • boutique accommodation with character and a sense of place
  • local food and wine that’s genuinely rooted in the destination
  • soft adventure (walks, hikes, scenic routes, nature) without anything that feels risky or stressful
  • wellness and restorative experiences done properly
They’re happy to spend when something is genuinely worth it, but they’re not interested in luxury for show.

Audience snapshot

Primary markets: UK (with a strong London base), US, plus Canada and Australia

  • Gender split: female-leaning
  • Core age: 50+

If you’d like the full breakdown and current reach numbers, we’ll share the latest media kit on request.

What we do best

We create content that performs in two ways:

  1. editorial storytelling that builds brand desire and trust
  2. search-led content designed to drive long-tail discovery over time
Because we operate as a magazine (not a one-off post), we also prioritise content that can be updated and kept live — which is where real ROI comes from.

Ways we can work together

Press and FAM trips

We join hosted itineraries, but we plan coverage like a publisher: we research what travellers are searching for, identify the best content angles before arrival, and agree deliverables up front. The result is content that’s both beautiful and discoverable.

Editorial features and destination coverage

  • destination guides
  • “where to stay” boutique edits
  • food-and-wine-led itineraries
  • soft adventure features (walks, hikes, scenic experiences)
  • spa and wellbeing roundups

Social-first content (short-form video + photography)


We create Instagram-first content during trips, and we can extend coverage after the trip to keep the destination alive beyond the travel window — reposts, seasonal angles, and additional short-form edits.

Content creation for your platforms


Need photography, video, or copy for your own channels? We can produce content designed for your website, social, newsletters, or campaigns — either planned in advance or selected post-trip from what we create on location.

Digital marketing & SEO consultancy


If you want more than content, I also offer consultancy: SEO strategy, content planning, website audits, social strategy, workshops, and campaign planning. This is especially useful for partners who want to build long-term organic visibility rather than chase short-term spikes.

Brand ambassadorships


For partners who want ongoing value, we offer longer-term relationships that combine editorial features, social content, seasonal refreshes, and planning support. This approach tends to deliver stronger ROI than a single press trip.

A note on editorial independence

Some trips are hosted, some are not. Regardless, we keep editorial control. Hosted support does not guarantee coverage and it does not buy praise. If something isn’t genuinely worth recommending to our readers, we won’t recommend it. (Full details are in our editorial policy.)

Selected partners and coverage

We’ve worked with tourism boards, hotels and resorts, tour operators, and airlines internationally. Examples on the current page include Visit Nova Scotia, VisitBritain and Latvia Tourism, plus published work appearing across multiple tourism sites and media mentions. (A full list is available in the media kit.)

Rates and enquiries

We price work based on objectives, deliverables, and usage (especially where content is licensed for your own channels). If you email with your destination/brand, dates, and goals, we’ll reply with:

  • recommended deliverables and approach
  • estimated costs
  • examples of relevant past work
  • the latest media kit and rate card
>